top of page

Pete Underwood

Designing for the benefit of people, organisations and our planet

Projects

Piclo_edited.png

UX & Service Design | Piclo | B2B SaaS

Launching an energy marketplace

Designing a world-first energy marketplace for the US

Access restricted page 6.png

UX & Service Design | Piclo | B2B SaaS

Designing upgrade journeys

AI-first approach to creating upgrade journeys for new subscription plans and user roles

NuxtUI Figma file title page.png

Design Leadership | Piclo | B2B SaaS

Improving design operations

Integrating AI and a new UI component library into research and design

Screenshot 2025-02-19 at 21.18_edited.png

Service Design | Scouts | Charity

Designing a volunteer service

Redesigning a service to support the delivery of three major platforms

Open GI wireframe.001.jpeg

UX Research | Open GI | B2B SaaS

Testing new insurance software

Conducting strategy workshops, research, and usability testing for a new flagship product.

About

I’m a UX and Service Design Leader with over a decade of experience driving end-to-end product and service strategy and delivery, design operations, and team leadership across complex sectors including climate tech, finance, and telecommunications.

 

My expertise spans B2B/B2C SaaS, web, and app products within Agile environments in Startups, Scaleups and Enterprises. I’m dedicated to applying user-centred design to solve human, organisational and environmental challenges. 

 

Want to get in touch? Feel free to send me an email or find me on LinkedIn.

My headshot profile pic_edited_edited.jp

Copyright © 2026 Peter Underwood. All rights reserved.

bottom of page